In December 2025, the price of gold exceeded €2,650 per ounce – a record high. At Brussels Gold Buying – Sellgold, track the live gold price and get the best buyback price for your jewelry, scrap gold, coins, or bars.
Thanks to our location in Brussels, you save up to 8% compared to France (no tax on precious metals in Belgium). 100% free appraisal, immediate offer, and same-day payment in cash or bank transfer.
Gold, used as a medium of exchange since antiquity, has seen its value fluctuate over time. Originally, coins like those of King Croesus were made of an alloy of gold and silver called electrum. Today, the price of gold depends on supply (central bank reserves, mining production) and demand (jewelry, banks, electronics). Its increasing scarcity and currency depreciation also influence its price on the global market.
Gold bars are a safe, VAT-exempt investment option. Identifiable by their serial number and accompanied by certificates that meet the LBMA's "Good Delivery" standards, these bars are produced by certified companies in Europe, such as Umicore in Belgium. Available in various sizes, from 5g to 12.5kg, they represent a safe haven asset sought after by investors looking to diversify their portfolios.
Gold coins are prized not only for their weight but also for their rarity, which significantly influences their value. Each coin has a unique story linked to its mintage. For example, iconic coins like the 1787 "On Wing" or the 1849 "Double Eagle" can fetch impressive sums, valued at several million dollars, thus attracting collectors and investors seeking exceptional rarities.
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The price of gold is set by the London Bullion Market Association which is responsible for defining the price daily. The LBMA is a new entity, created in 2015 to replace the London Gold Fixing. The London Gold Fixing was created in 1919 by the five largest buyers and dealers of gold: N M Rothschild & Sons, Mocatta & Goldsmid, Pixley & Abell, Samuel Montagu & Co. and Sharps Wilkins. Its role has since remained unchanged: to control, regulate and set the price of gold. When it opened, the price of gold in US dollars was $19.39 while today it is well over $1,200. Nowadays, it is the LBMA which is responsible for setting the price of gold for the four main international markets: London, New York, Zurich and Tokyo. Daily, five members of the LBMA meet to set the price of gold twice a day (10:30 a.m. GMT and 3:00 p.m. GMT). This is called “Fixing”. Their goal is to satisfy both buyers and resellers. Thus, as long as a consensus is not found, the rating is not fixed.
The price of gold fluctuates for different reasons. The main reason is that linked to the market: during the fixing, the president announces an opening price on which sellers and buyers position themselves. If the purchase amounts are not equal to the sale amounts, then the price is adjusted. It therefore varies.
But gold is a safe haven and that is why its price also varies depending on social-economic parameters. Thus, when the economic situation is unstable, investments tend to concentrate on this precious metal and demand explodes, causing the price of gold to increase.
Finally, we must differentiate between the price of spot gold and the price of gold futures. The spot price is the amount that will be immediately paid for the purchase of gold. The forward price is an amount which will be settled in the future, on a defined date. We thus find two prices which do not, however, represent a fluctuation strictly speaking.
The price of gold per gram depends on another mass measurement value: the ounce or, to be more precise, the troy ounce whose symbol is “ozt”. Its name comes from the town of Troyes, in the North of France, where it was used on market days during the Middle Ages. Since then, the troy ounce has remained the value used internationally to measure the masses of metals and precious stones. It is exactly 31,103 476 grams.
The price of gold is determined by the London Bullion Market Association (LBMA), which conducts daily fixings to set the gold price for major international markets, including London, New York, Zurich, and Tokyo.
The LBMA is responsible for controlling, regulating, and setting the price of gold. It replaced the London Gold Fixing in 2015 and convenes daily fixings where five members determine the gold price twice a day (10:30 a.m. GMT and 3:00 p.m. GMT).
The price of gold is fixed twice a day by the LBMA, at 10:30 a.m. GMT and 3:00 p.m. GMT. During these fixings, the goal is to reach a consensus between buyers and sellers to establish a mutually agreed-upon price.
The demand for gold is influenced by various socio-economic parameters. In times of economic instability, gold often becomes a preferred investment as a safe-haven asset, leading to increased demand and a subsequent rise in its price.
Yes, there is a difference between spot gold price and gold futures price. The spot price represents the immediate payment for the purchase of gold, while the futures price is an amount settled in the future on a predetermined date. Both prices contribute to the overall understanding of gold market dynamics.
The price of gold per gram is linked to the troy ounce, a unit of mass used internationally to measure metals and precious stones. One troy ounce is equivalent to approximately 31.103476 grams, and the price per gram is derived from the overall price of gold for one troy ounce.
Various historical factors, such as economic crises, geopolitical events, and changes in inflation rates, have influenced the price of gold. Understanding these historical trends can provide insights into gold price movements.
Gold is often considered a hedge against inflation. During periods of rising inflation, investors may turn to gold as a store of value, increasing demand and subsequently affecting its price.
Yes, there can be regional variations in the price of gold due to factors like local demand, currency exchange rates, and market conditions. While the LBMA sets the international benchmark, prices may differ slightly in different markets.
